19th November 2012
NOTICE
All Trading Members of the Exchange are hereby informed that The Calcutta
Stock Exchange Limited, hereinafter referred to as “Exchange” prescribed
the Code of
Advertisement for its Trading Members.
All Trading Members are requested to take note of the same, strictly
adhere to the code and seek prior approval of the Exchange before publishing
the advertisement.
Code of
Advertisement
The code of
Advertisement is as follows:
1.
The
term ‘advertisement’ as referred in this code means and includes any
communication in the form of document, pamphlets, circulars, brochures, notice
or any research reports or any other literature or information, material
published, or designed for use in a newspaper, magazine or other periodical,
radio, television, telephone or tape recording, video tape display, signs or
bill boards, motion pictures, telephone directories (other than routine
listings) or other public media, whether in print or
audio visual form.
2. The Advertisement shall
contain the name of the Trading Member, SEBI Registration No (all registration
numbers and names of the Exchanges in case of multiple memberships) / Trading Member
ID allotted by Exchange and logo of the Trading Member, if any.
3.
The
advertisement must be truthful, fair and clear in all aspects. Advertisements shall be accurate, true, fair,
clear, complete, unambiguous and concise.
4.
The
advertisement should not contain any confusing, misleading/incorrect or
offensive information.
5. Advertisements shall not
contain statements which are false, misleading, biased or deceptive, based on
assumption/projections and shall not contain any offensive information.
6. The advertisement shall be
considered misleading/incorrect if:
a. they bear statements of
benefits of trading without simultaneous mention of material risks, if any,
associated with such investments.
b. inaccurate portrayal of
past performance or its portrayal in a manner which implies that past gains or
income will be repeated and contain anything that is prohibited
7. The Advertisement should be
free from inaccuracies and should not contain anything that is otherwise
prohibited.
8.
Advertisement
shall not contain any information accuracy of which is depended on the
assumptions.
9.
No
Trading Member shall publish and circulate or cause to be published or
circulated, any advertisement or communication of any kind which purports to
report any transaction as a purchase or sale.
10.
Trading
Member has to specify the risk factors in the same font and size as that of
other materials and placed in such positions that the readers’ attention is
drawn to such risk factor.
11.
In
the event there are any charts, illustrations, articles etc in the
advertisement the source of such materials should be mentioned.
12.
The
advertisement shall not be so designed in content and format or in print as to
be likely to be misunderstood, or likely to disguise the significance of any
statement. Advertisement shall not contain statements which directly or by
implication or by omission mislead the investor.
13.
Advertisement
shall not contain any promise or guarantee of assured return to the general
investors.
14.
No
advertisement shall directly or indirectly discredit other advertisements or
make unfair comparisons
15.
In
the event of suspension of any Trading Member by the Exchange, the Trading Member
so suspended shall not issue any advertisement either singly or jointly with
any other Trading Member, during the period of suspension.
16.
Exchange
reserves the right to call for the advertisement and/or such other information/explanation
as it may require, after the publication of the said advertisement. Exchange
shall have 'cease and desist' powers in this behalf.
17.
The
copy of such advertisement should be retained for a period of three years.
18.
A
copy of the advertisement must be submitted to the Exchange seven days in
advance before its issue.
19.
The
Trading Member should communicate to the Exchange the name of the authorised person designated to ensure the correctness of
the information given in any advertisement.
21. These norms shall be
applicable to any other investment/consultancy agencies associated with the Trading
Member concerned.
22. The advertisement should
not have any adverse reference regarding the reputation of any other Trading Member
and also of the Exchange.
23. Trading Member shall ensure
that their clients/constituents shall not issue advertisements soliciting
business.
24. In the event of any
proceeding /action initiated against a Trading Member by a regulatory body
other than the Exchange, the Exchange reserves the right to direct the trading
member to refrain from issuing any advertisement for such a period as it may
deem fit.
25. In the event of any trading
member of the Exchange having any grievance against any other trading member
consequent upon the publication of advertisement of the other trading member,
the Exchange shall be informed of the same in writing within a period of 7 Days
from the date of such publication for necessary remedial measures if any by the
Exchange.
26. The Trading Member will
indemnify the Exchange for any claim that may arise from the advertisement
given by the Trading Member.
27. Trading Members of the
Exchange are permitted to use the following logo of the Exchange for any of
their advertisements/promotional activities subject to prior written approval
by the Exchange Authorities.
Sripriya Senthilkumar
Dy.General Manager (SEO)